Dr. Lee W. Frederiksen is the Managing Partner of
Washington-headquartered Hinge Marketing, a premier branding and marketing
firm (exclusively specializing in professional services firms). Lee
brings with him 30 years of marketing experience, a Ph. D. in behavioral
psychology, and entrepreneurial experience as founder and CEO of three
successful firms. Lee has helped a host of global brands achieve high
growth and profitability - including American Express, Monster.com,
Yahoo, and Capital One, to name some.
A natural strategist, teacher and expert in high
growth firms Lee loves to solve complicated business and marketing problems
and help increase the impact of that most maligned character of all...the
CEO. His rare combination of business strategy and scientific research
has made him a highly sought advisor.
Born and raised in Minnesota, Lee earned his Bachelor’s
degree at Augustana College and his Ph.D. at Ohio University. He taught
at the University of Mississippi Medical School and at Virginia Tech,
where he trained and mentored Ph.D. students to become practitioners.
Throughout his life, Lee has been drawn to velocity.
“I love driving fast,” a passion he can trace back to his youth. Lee
bought his first car—a wreck, really—at age 15, before he even had a
driver’s license. He soon began repairing it and competing in races
– dirt tracks and drag races. He doesn’t see himself as a risk taker—but
admits that the fact that he’s both raced cars and skydived might create
that impression.
Over the course of his career he has worked with
clients from a wide variety of industries, ranging from tech startups
to Fortune 100 companies. His breakthrough research on professional
services marketing and business growth has made him a recognized name
in the marketing industry, and he has been quoted in a number of mainstream
publications, including Fortune, The New York Times, USA Today, The
Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age.
His research also forms the basis for his six highly acclaimed books
on organizational growth, marketing, and business strategy.
Lee’s celebrated books such as The Visible Expert,
Inside the Buyer’s Brain: How to Turn Buyers into Believers; Spiraling
Up: How to Create a High Growth, High Value Professional Services Firm;
Online Marketing for Professional Services; and Professional Services
Marketing stand testimony to the body of knowledge he comes with.