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Acquisition
of Script
The
first and most important step in the production of a film is acquiring
a good script. The script is the visualization of the film on paper. This
process begins with the producer or studio (in case of a Hollywood film)
hiring the services of a professional scriptwriter. In the event that
the script is based on a book/novel, the necessary permission of the author/publisher
of such book/novel will be required. The script may then be converted
to a screenplay.
In
India, film scripts are readily and cheaply available. Normally, the producer
purchases a number of scripts at a nominal price, irrespective of whether
he actually uses the script or not. Sometimes, the producer or the director
may himself author the script. After deciding on the final script, the
producer is required to register the script with the Writers Association
of India. Due to lack of proper business and legal practices, Bollywood
players are relatively unaware of the importance of protecting intellectual
property and the weight it holds. Unlike Hollywood, the process of verifying
and clearing scripts and entering into appropriate agreements to protect
the interest of the producer as well as the writer is relatively devoid
in Bollywood. However, in the recent past, with a slow, but steady awareness
of corporatization and globalization, established film production and
financing houses have started initiating the process of evaluating a story's
commercial viability at the box office through a series of meetings supported
by adequate documentation.
In
Hollywood, for the acquisition of the screenplay or the underlying property,
(such as a book, play, life story, treatment or idea) ("Literary Rights")
a production company usually enters into an option agreement with the
author or owner of the Literary Rights.
(a) Option
Agreement
The Literary Rights
may be either acquired by an outright purchase or by way of the option
agreement. For a relatively small payment the production company acquires
the right for a specified period of time to purchase the Literary Rights
to the owner's property. Option agreements serve a useful purpose, particularly
for the independent producer or production company, since during the
period for which the work is tied up, the production company can look
around for finance, stars, and directors and assess the market. The
purchase price is generally 10% of the value of the Literary Rights.
Upon the exercise of the option, the production company will pay the
full price for the acquisition of the Literary Rights.
(b) Acquisition
Agreement
Typically, the agreement
for acquisition of Literary Rights constitutes an appendix to the option
agreement. Upon the exercise of the option, the agreement for acquisition
of Literary Rights becomes a fully enforceable agreement.
(c) Chain
of Titles
Prior to entering
into any agreement, the script is first reviewed and "cleared" from
a legal and factual viewpoint ("chain of titles") and involves
commissioning a copyright search to determine whether there has been
an infringement of any existing copyright. A further clearance would
be required for the projected title of the film. There are serious concerns
for the recipients in accepting unsolicited (and even solicited) Literary
Rights, in particular regarding the originality and ownership of the
Literary Rights, as well as regarding potential copying claims.
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